Kick It Out
I worked on multiple high-impact creative projects for Kick It Out, each focused on promoting inclusion and equity across football. One campaign honoured Lord Herman Ouseley, recognising his decades of leadership and contribution to the organisation’s mission. Another marked Kick It Out’s 30th anniversary with a focus on Identity, spotlighting diverse voices from across the game to reflect on progress and future change.
I also led creative on a partnership with the University of Liverpool to launch an MBA scholarship for future football leaders, with campaign rollouts at major stadiums including Man City, Liverpool, and Chelsea. In collaboration with HerGameToo for International Women’s Day, I delivered a campaign addressing sexism in football, which premiered at clubs such as Arsenal and Aston Villa.
For all projects, I developed perimeter boards, digital banners, social media assets, in-stadium screens, and print ads, ensuring cohesive, impactful visuals across platforms like Instagram, LinkedIn, and X.
Lead Brand & Motion Designer: Bakhtawar Essa Ayub
Design Director: George Lewin
Producer: Adrienne Connell
Perimeter Boards:
Game Footage:
Overview: